Computerworld: Google now injects hyper-personalized ads into third party AI chats
Melissa Copeland contributed to this article in Computerworld by Taryn Plumb which examines Google’s practice of drawing on data in AI chatbot conversations to place even more personalized ad content in front of their users.
From a user interface perspective, if ads distract or cause delays, consumers won’t go near the app, noted Melissa Copeland of Blue Orbit Consulting. “Consumers may try it, but if they don’t get the efficient and effective answer they are looking for, they will abandon the channel or brand.”
The company stands to gain with ads that hit the mark more accurately than ever, but the potential for a steep erosion of trust is real.
