On the personalization afforded by virtual agents

CMS Wire: Virtual Agents in Contact Centers: Ushering in a New Era of Personalization

Founder and Principal Melissa Copeland shares insight on virtual agents and how they are improving customer experiences.

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Melissa Copeland is the Founder and Principal of Blue Orbit Consulting, a firm that specializes in effective strategies, targeted metrics and tailored programs to drive transformation in customer service and IT environments.