Driving customer experience focus in B2B interactions

CASE STUDY:
CLIENT
North American Industrial Supply organization
SITUA­TION
The existing quality assurance model had agents focused on process compliance rather than listening to the customer.
OBJEC­TIVE
Develop and implement multi-channel quality assurance model linked to customer experience feedback to drive customer loyalty.
WHAT WE DID
  • Reviewed existing quality assurance program and overall customer service operations compared to best practice
  • Create value system and approach for culture and strategic direction of organization; create prioritized plan by channel to drive adoption and focus on customer experience through collaboration with stakeholders throughout staff and operations organizations
  • Implemented all aspects of plan including technology optimization, model testing, communication, training and change management using agile methodology
OUT­COME
Customer-focused quality program rolled out to 1000+ agents and 100+ leaders in North America, driving focus on customer experience.